Are you trying to increase your app’s daily active users? It’s a great goal to have. The more people who are using your app on a daily basis, the more revenue you can generate.
But, how do you get people to use your app every day? It’s not as easy as it seems. In fact, 25% of installed apps are never used. That’s a huge percentage!
Don’t worry. I’m here to help. I’ve helped dozens of companies increase their app’s daily active users and I can help you, too.
In this post, you’ll learn nine strategies to boost daily active users.
1. A strict no-logs policy
A no-logs policy is a must for any app that collects user data. But, a no-logs policy is also a great way to promote trust in your app, even if you don’t collect user data.
A no-logs policy is a promise to your users that you won’t track or store any of their activity on your app. This can help to ease any privacy concerns they may have and encourage them to use your app more frequently.
If you do collect user data, it’s important to be transparent about what data you collect and how you use it. You should also give your users the option to opt out of data collection.
2. DNS leak protection
Another way to prevent your IP address from being exposed is by using a VPN with DNS leak protection.
When you use a VPN, all of your internet traffic is routed through a secure, encrypted connection. However, if your device is using its default DNS server, your browsing activity could still be exposed.
A DNS leak occurs when your device sends a request to a DNS server that is not encrypted. This can expose your browsing activity to your ISP and other third parties.
To prevent DNS leaks, use a VPN that offers DNS leak protection. This will ensure that all of your DNS requests are routed through the encrypted VPN tunnel.
3. A kill switch
When you launch a new feature or product, you can use a kill switch to turn it on or off. But what if you could use a kill switch for your entire app?
With a kill switch, you can turn off access to the app for a set period of time. This is a great way to force users to take a break and then come back feeling refreshed.
You can also use a kill switch to create a sense of urgency. For example, you could tell users that the app will be unavailable for a short period of time, and then let them know that they can access it if they complete a certain action.
4. A wide range of server locations
The location of your servers can affect how quickly your app loads for users. If the server is far from the user, it can take longer for the data to travel from the server to the user’s device.
In addition to improving app speed, having a wide range of server locations can also help you handle traffic spikes. If your server is in a location that’s experiencing high levels of internet traffic, it can slow down your app for users in that area.
By having servers in multiple locations, you can ensure that your app is always fast and reliable for your users, no matter where they are.
5. Speed
No one likes a slow app or website. In fact, if it takes more than a few seconds to load, you can pretty much guarantee you’ll lose users.
For example, a 2021 study by Google found that for every second it takes a mobile page to load, the probability of someone bouncing increases by 123%.
If you have a slow site, you’re not just losing potential customers. You’re also losing out on valuable data that can help you increase daily active users.
In short, you need to make sure your app or website loads quickly. And you need to monitor your site speed to make sure it stays fast.
You can use Google’s free PageSpeed Insights tool to check your site speed. This tool will give you a score out of 100, as well as a list of recommendations to help you improve your site speed.
6. P2P support
Peer-to-peer (P2P) support is a great way to make your users feel heard and appreciated. This is a popular strategy among social media apps, where it can be hard for users to get the help they need from a large, anonymous support team.
Instead, you can set up a system where users who are more experienced with your app can volunteer to answer questions and offer support to other users. This not only helps your users get the support they need, but it also helps to build a sense of community within your app.
In addition to offering P2P support, you can also use this strategy to help you identify and reward your most active users.
7. Simultaneous connections
If you’re building a social media app, you know the value of connecting users. But, what if you could take it a step further and allow your users to connect with their other favorite apps?
With single sign-on, you can allow your users to connect with their other favorite apps and services, which can help you build a larger user base and increase your app’s visibility.
In addition to being a great way to boost your daily active users, connecting your app with other apps and services can also help you improve user retention. When you allow your users to connect with their other favorite apps, you can make it easier for them to stay engaged with your app, even when they’re not using it.
8. A dedicated IP
An IP address is a unique identifier for your device on the internet. When you use a shared IP address, you’re using the same identifier as many other users.
But when you use a dedicated IP address, you have a unique identifier just for you. This can be a good thing because many internet service providers see shared IP addresses as a sign of spam, and many websites block traffic from shared IP addresses.
If your users are having trouble accessing your app, it could be because they’re being blocked due to a shared IP address. Using a dedicated IP address can help ensure that your users can access your app whenever they want, which can help increase daily active users.
9. A money-back guarantee
Offering a money-back guarantee is a great way to increase daily active users. It shows potential customers that you believe in your product and that you’re willing to put your money where your mouth is.
Money-back guarantees can be a powerful tool for increasing trust and confidence in your app. When customers know that they can get their money back if they’re not satisfied, they’re more likely to give your app a try.
In addition to increasing trust and confidence, a money-back guarantee can also help you acquire new customers, especially when combined with effective sales automation to follow up and re-engage trial users seamlessly. When people see that they can try your app risk-free, they’re more likely to sign up. And once they do, you have the opportunity to turn them into loyal, daily users.
10. 24/7 customer support
Customers want to know that they can reach out to your team at any time. If they can, they are more likely to use your app.
There are a few ways you can offer 24/7 support. You can hire a team to work in shifts, or you can outsource your customer service to a company that offers 24/7 support.
You can also use a chatbot to help answer customer questions. Chatbots can be programmed to answer common questions, and they can also be programmed to escalate issues to a human customer service representative.
11. Works on all devices
Finally, make sure your app works on all devices. That means testing it on iOS and Android devices, as well as tablets and smartphones.
You also need to make sure your app is compatible with the latest operating systems. If it’s not, you could be missing out on a huge number of potential users.
In addition to making sure your app works on all devices, you also need to make sure it looks good on all devices. That means optimizing your app for different screen sizes and resolutions.
12. User-friendly interface
One of the simplest ways to increase your app’s daily active users is to make sure your app is easy to use.
This may sound obvious, but you’d be surprised how many apps out there have a clunky interface that makes it difficult for users to find what they’re looking for.
If your app is hard to use, users are going to get frustrated and abandon it.
To prevent this, make sure your app’s interface is clean, simple, and easy to navigate.
Use intuitive design elements, like icons and buttons, to help users find what they need.
And, make sure your app’s navigation is consistent across all of its pages.
13. Implement a referral and rewards program
One of the most effective ways to boost your app’s daily active users is by turning your current users into enthusiastic promoters. Referral programs incentivize existing users to invite friends, family, and colleagues to try your app, helping grow your user base organically.
Using platforms like ReferralCandy, you can easily launch, track, and optimize referral, affiliate, and influencer reward programs. These programs not only attract new users but also encourage repeat engagement by rewarding users for ongoing activity, thereby increasing your daily active user count. ReferralCandy’s seamless integration and automation make it simple to reward advocates and turn satisfied users into loyal brand ambassadors.
The bottom line
Daily active users are the lifeblood of any successful app. It’s one of the most important metrics to monitor and improve, as it can indicate the overall health of your app. If you’re not already focusing on increasing daily active users, now is the time to start.
Use the strategies outlined above to increase the number of daily active users in your app, and watch as your app’s popularity and revenue potential grow.
Conclusion
At the end of the day, to boost daily active users, you need to know your audience. You need to understand what they want and the ways they want to interact with your app. Then, you need to take steps to ensure that they can do so.
