Are you struggling to come up with content marketing ideas for your SaaS company? You’re in luck, because we have 14 ideas that you can use to create the best content for your audience.
1. Create a SaaS blog
In 2025, it’s safe to say that every business needs a blog. A blog is an essential part of your website and digital marketing strategy. It gives you a platform to share your ideas, expertise and opinions with the world. It’s also an easy way to keep your website updated with fresh, relevant content.
2. Write an eBook
eBooks are a great way to package a lot of information into one big, valuable piece of content. Plus, they can be a great way to generate leads.
You can write an eBook on a variety of different topics, such as how to use your software, how to solve a problem that your target audience is facing, or how to achieve a specific goal.
eBooks can be time-consuming to create, but you can repurpose other types of content you’ve already created, such as blog posts, to make it easier. You can repurpose content with AI easily.
Once your eBook is complete, you can promote it on your website, on social media, and in email marketing campaigns. You can also offer it as a free download in exchange for a visitor’s email address.
3. Create a SaaS infographic
Infographics are a great way to communicate complex information in an easy-to-understand format. Plus, they are highly shareable and can help you get a lot of exposure for your SaaS.
You can create an infographic on a variety of topics, such as a list of SaaS marketing statistics, the benefits of using your SaaS, or a comparison of your SaaS to your competitors. Just make sure that the information you include is relevant and that the design is visually appealing.
4. Record a SaaS podcast
A podcast can be a great way to build a relationship with your audience and share your expertise. You can also use it to interview other experts in your industry and get their take on the latest trends and news.
The key to a successful podcast is to be consistent and to provide value to your listeners. If you can do that, you’ll build a loyal audience that will keep coming back for more.
You can also use your podcast to drive traffic to your website and generate leads. Be sure to include a call to action at the end of each episode, and consider creating a landing page where people can sign up to receive updates about your podcast.
Once you’ve built up a decent-sized audience, you can even start to monetize your podcast by selling advertising space or getting sponsors.
5. Create a SaaS video
If you’re not already creating videos for your SaaS business, you’re missing out on a huge opportunity.
Video is one of the most popular forms of content on the internet, and it’s a great way to showcase your SaaS product and connect with your audience.
There are so many different types of videos you can create, from explainer videos to customer testimonials to how-to videos. Use ChatGPT prompts for video ideas and inspiration, or to even create videos directly.
Not only are videos a great way to show off your SaaS product, but they also help you connect with your audience on a more personal level.
If you’re not sure where to start, try creating a short explainer video that highlights the main benefits of your SaaS product.
You could also create a video that answers a common question your customers have, or a video that showcases a success story from one of your customers.
6. Write a SaaS whitepaper
Whitepapers are a great way to showcase your SaaS’s expertise in your industry. They’re in-depth reports that cover a specific topic and offer valuable insights that your target audience can use to improve their business.
Whitepapers are usually longer than blog posts and often require more research, so they can be a bit more time-consuming to produce. However, they can also be a great way to generate high-quality leads for your SaaS.
When you create a whitepaper, you can ask people to fill out a lead form in order to download the content. This allows you to collect contact information for potential leads, which you can then use to follow up with additional marketing materials.
You can also offer your whitepaper as a free download on your website, or you can use it as a lead magnet in your email marketing campaigns.
7. Create a SaaS case study
People love to read about success stories, and potential customers are no different. Case studies are a great way to show off the success of your software and how it has helped other businesses.
When creating a case study, be sure to highlight the problem, the solution and the results. You can also include quotes from the customer to add credibility.
Case studies are a powerful way to show potential customers how your software can help them.
8. Write a SaaS guest post
The key to a successful SaaS guest post is to pitch the right topic to the right publication. In other words, you want to ensure that your guest post will be seen by your target audience.
To do this, you need to pitch your guest post to publications that your target audience reads. You also need to come up with a topic that is relevant to both your target audience and the publication you are pitching to.
For example, if you are a SaaS company that sells project management software, you could pitch a guest post to a publication that is read by project managers. In your guest post, you could write about the top project management trends for the year.
This will help you get your content in front of your target audience and position your SaaS company as an industry thought leader.
9. Create a SaaS webinar
Webinars are a great way to engage with your audience, provide value, and generate leads. Plus, they’re relatively easy to create.
To get started, you’ll need to choose a topic for your webinar. This could be anything from a how-to tutorial to a deep dive into a specific feature of your software.
Next, you’ll need to decide who will be presenting the webinar. This could be a member of your marketing team, a customer success manager, or even a customer. Whoever it is, make sure they’re knowledgeable about the topic and comfortable speaking in front of an audience.
Once you’ve got your topic and presenter, it’s time to promote your webinar. You can do this by creating a landing page for the event, sending out email invites, and promoting it on social media. Not sure how to promote it? Using a free AI social media post generator can help you get started.
On the day of the webinar, make sure you have all the necessary equipment and software in place. You’ll want to have a high-quality microphone and webcam, as well as a reliable internet connection.
After the webinar, make sure to follow up with attendees and get their feedback. This will help you improve your future webinars and build relationships with potential leads. Track KPIs like attendance rate and lead conversions to measure webinar success.
10. Create a SaaS tool
One of the most common ways to use a SaaS company’s products in your content marketing is to create a free tool that your audience can use.
For example, if you’re a SaaS company in the marketing space, you could create a free tool that analyzes website copy to see if it’s optimized for SEO. This tool would be a natural fit for your audience and would help you get your brand in front of new potential customers. Additionally, incorporating a link building tool can further enhance your reach and establish stronger connections with your audience.
You can also use this tool as a way to capture leads. For example, if someone uses your free SEO tool, you can ask them to sign up for your email list to get their results sent to them. This is a great way to grow your email list and get new leads.
11. Do keyword research
You may have a good idea of what your audience wants to read about, but you need to make sure you’re using the right keywords in your content to attract the right traffic.
Keyword research is the process of finding and analyzing the search terms that people use to find content online. You can then use those keywords in your content to make sure it gets found by the right people.
12. Ask your customer service team
Your customer service team is on the front lines of your business every day. They talk to customers, field questions, and help users troubleshoot problems. They have a wealth of knowledge about your customers and your product, and that knowledge is a goldmine for content ideas.
Ask your customer service team what questions they get asked most frequently. Then, use those questions as the basis for your content. You can create blog posts, videos, infographics, and more that answer those questions and provide value to your audience.
13. Look at your competitors
Finally, if you’re feeling stumped, take a look at what your competitors are doing. This is a great way to get ideas for content that will resonate with your target audience.
You can also take this opportunity to see what your competitors are doing well and what they could be doing better. This can help you identify any gaps in the market and come up with new content ideas that will set you apart.
14. Ask your customers
We’ve talked a lot about what you think your customers want to hear, but have you ever just asked them?
Chances are, your customers are the best people to tell you what they want to learn from your content. They can give you insight into what problems they’re facing and what questions they have. You can then use that information to develop a content calendar that’s tailored to their needs.
You can reach out to customers directly and ask them what they’d like to see. You could also use surveys and polls on social media to gather feedback.
Conclusion
There are many ways to create and promote content for your SaaS company.
The key to a successful content marketing strategy is to provide value to your audience. Whether you’re writing a blog post, creating a video, or designing an infographic, always think about how you can help your customers.
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