The era of SaaS products is in full swing. There are thousands of companies today that sell subscription software for businesses and individual users. All of them have one major thing in common: they need to convince their users to stick with the product.
The average SaaS product has an annual churn rate of 5.6% for small businesses and 3.7% for enterprises. The only way to avoid this level of churn is to constantly prove the value of your product to your users. The best way to do this is to invest in the user experience.
Your SaaS product needs to be as easy to use as possible. It needs to be so simple that users can pick it up and start using it within minutes. One of the best ways to do this is to design a great mobile app.
1. Make your app compatible with all devices
When designing a SaaS mobile app, you need to ensure that it is compatible with all devices. This means that your app needs to work on both iOS and Android devices.
You also need to consider the different screen sizes and resolutions that your app will be used on. Make sure to test your app on as many devices as possible to ensure that it looks and works great on all of them.
2. Don’t forget about the onboarding process
The onboarding process is the first experience users have with your app, and it can have a big impact on whether or not they stick around.
Make sure your onboarding process is as simple and straightforward as possible. Don’t overwhelm users with too much information, and be sure to highlight the key features of your app.
You can also use the onboarding process to collect information about your users, such as their email address or phone number, so you can follow up with them later.
Finally, don’t forget to include a call to action at the end of the onboarding process. This is your opportunity to encourage users to take the next step, such as signing up for a free trial or making a purchase.
3. Keep the user interface simple
When it comes to app design, less is often more. A simple, clean design can help users understand your app and navigate it more easily.
If your app is cluttered with too many features or options, it can be overwhelming for users and they may not know where to start.
Use a minimalistic design approach to keep your app simple and user-friendly. Focus on the most important features and information, and remove anything that’s not absolutely necessary.
Use plenty of white space, and limit the number of colors and fonts you use. Keep your navigation menus and other elements of your app organized and easy to find.
4. Don’t overload the app with features
There are a few reasons why you shouldn’t overload your app with features.
First, the more features you add, the more complicated the app becomes. This can make it difficult for users to find what they’re looking for and can lead to a poor user experience.
Second, adding too many features can make the app slow and unresponsive. This is especially true on mobile, where users have limited processing power and data connections.
Finally, adding too many features can make the app more expensive to develop and maintain. This can eat into your profits and make it harder to grow your business.
5. Make the app visually appealing
One of the best things you can do to make your SaaS app stand out from the competition is to make it visually appealing.
The design of your app is the first thing users will notice, so it’s important to make a good first impression. If your app looks outdated or unattractive, users are likely to think your product is outdated or unattractive, too.
To make your app visually appealing, you should:
• Use high-quality images and graphics
• Choose a color scheme that reflects your brand and is easy on the eyes
• Use plenty of white space to make your app look clean and uncluttered
• Use a modern font that is easy to read
• Make sure your app is easy to navigate and intuitive to use
6. Use push notifications to keep users engaged
Push notifications are a great way to keep users engaged with your app. You can use them to share updates, new features, and more. Just be sure to use them sparingly so you don’t annoy your users.
You can also use push notifications to re-engage users who haven’t used your app in a while. For example, you could send a special offer to users who haven’t logged in for a week. This can be a great way to increase retention and keep users coming back to your app.
7. Make it easy for users to contact you
No matter how well-designed your app may be, there will be times when users need to contact you. Make sure there are multiple ways for them to get in touch.
At a minimum, you should include a contact form and a customer support phone number. You may also want to consider adding a live chat feature.
The easier you make it for users to contact you, the more likely they are to reach out before they get frustrated and delete your app.
8. Make sure your app is secure
Security is a top concern for many people when it comes to mobile apps. If your app is not secure, your users’ data could be at risk.
Make sure your app is secure by using encryption to protect data and requiring users to log in with a strong password. You should also make sure your app is free of any vulnerabilities that could be exploited by hackers.
It’s a good idea to have your app tested by a security expert to make sure it is as secure as possible.
9. Use animations to guide users
Animations and interactive elements can be used to guide users and show them how to interact with the app.
In the example below, the animation is used to show the user how to use the “swipe” gesture to navigate between different sections of the app. This is a great way to teach users how to use the app without having to use up valuable screen real estate with instructions.
In addition to being a great way to teach users how to interact with the app, animations can also be used to create a more engaging and enjoyable user experience.
10. Add a call to action
You’ve designed your app to be informative and intuitive. You’re giving your users a lot of valuable information, and they’re going to want to take action on it.
That’s why it’s crucial to include a call to action (CTA) in your app. A CTA is a button that encourages the user to take a specific action, like signing up for a free trial or making a purchase.
Make sure your CTA is clear and easy to find. You don’t want your users to have to hunt around for it.
11. Use social media to promote your app
Promoting your app on social media is a great way to reach a large audience of potential users. You can use social media to share information about your app, run contests and giveaways, and even offer exclusive deals to your followers.
Be sure to use a variety of social media platforms, such as Facebook, Twitter, and Instagram, to reach different types of users. You can also use paid advertising on social media to target specific groups of people who are likely to be interested in your app.
12. Get feedback from users
Finally, it’s important to get feedback from users as you go through the design process. This can help you identify any potential issues early on and make sure you’re on the right track with your design.
You can get feedback from users in a number of ways. One option is to conduct user testing with a small group of people who fit your target audience. You can also use surveys, questionnaires, and other tools to collect feedback from a larger group of people.
13. Test your app
Once you’ve designed your SaaS mobile app, it’s time to test it.
Testing is the most important part of the design process. It’s where you get to see how your app looks and works on different devices, and where you can find and fix any bugs.
There are many different ways to test your app, but the most important thing is to make sure you test it on as many devices as possible.
This will help you make sure that your app looks and works the way you want it to, no matter what device your customers are using.
Conclusion
We hope you found this article helpful. If you are considering building an app for your business, using wix affiliate apps, our platform can help! We can help you design, develop, and launch your app faster and for less money than you would expect.
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